Publicious Links: The Dude, Where’s My Blog? Edition

And we’re back.

Sometime Monday the domain mapping that transforms mild-mannered “pubtech.wordpress.com” to it’s super hero identity “publicious.net” expired. Silly me, forgot to pay the bill. For about 48 hours, I was thinking I had offended some very important bots in Internetland. All the incoming links to Publicious disappeared and traffic was down more than 90%. It felt like Publicious had been put in solitary confinement.

After the inital shock, I said, “Oh well, whatever. Home alone at last. Now that everyone’s gone, I have all the time in the world and the whole internet to myself. Maybe I’ll just put on some Carpenters, kick back with bag of Cheetos, and check out SpongeBob On Demand.”

Every sha-la-la, Every whoa-o-oh, still shines.

patrick-carpenter

But then I got lonely. I finally figured out I should check one of the sites that links here and see what happens. Bingo. A hop, skip, and credit card payment later, I am once again master of my domain. Now, help yourself to some Cheetos. On with the show.

Might as well start with my latest post at InDesignSecrets.com, Snippet Style InJectors. I stumbled on this idea when I was preparing for a presentation last fall, and noticed that all the document resources used by a snippet get placed before the snippet itself. I said to myself, “Self, this could be useful someday.”

Drawn! the cartoon and illustration blog has an interesting video of an artist laying out a comic book in InDesign. You’ll never look at the Pencil tool the same way again.

Miverity has a tutorial on how to build a Flash XML slideshow app for a website.

Smashing Magazine has an article on Ten Simple Steps to Better Photoshop Performance. Life is short, no time for beachball cursrors.

The Wall Street Journal’s Digits blog has an good article on ebook format wars. Which one will end up the Betamax of the 21st century?

Speaking of which…

InformationWeek weighs in on the same ebook format issue, with a Sony v. Amazon angle.

Gigaom is ready to declare a winner: Adobe, because of Sony’s embrace of EPUB.

Relatedly (is that a word? if not, I just made it one) Digital Media Buzz has the scoop on Adobe’s Open Source efforts.

Thinking of using an online word processor? Read Linux.com’s comparison of GoogleDocs, Zoho, and Buzzword.

Quick, how do you make a dotted line in Photoshop? Sitepoint has some nice quick tips about using Photoshop brush options for dotted lines and such.

One NYTimes.com writer thinks the bloom is off the Rich Internet App rose already, with the arrival of Google’s Chrome. Please, don’t be evil, Google. Please.

Graphics.com has some ‘tony tutorials (as in duotone, tritone, etc).

Finally, if you’ve ever wished to see Photoshop and Illustrator battle to the death as giant transformer robots with foul language (and who hasn’t?) I recommend checking out GoMediaZine’s ongoing Photoshop vs. Illustrator series.

Publicious Links: The Birth Surfer Ticket Edition

3 o’clock – roadblock

Hey Mr. Cop, ain’t got no

(what you say down there)

Ain’t got no birth surfer ticket on me now

-Bob Marley, Rebel Music

In recent weeks, a growing mob of “birthers” has besieged Publicious World Headquarters, demanding to see my paperwork. They claim certain irregularities in my published documents call into question the legitimacy of my right to blog. Well, to them I say, phoooey!

However, you the loyal readers have a right to know, so to end this controversy once and for all, I am posting a scan of my original, unaltered, notorized blog certificate. I hope this will serve to prove beyond the shadow of any reasonable doubt, that I am the legitimate owner of this blog.

plish-birth

Feels good to get that out in the open. Now, on to the links!

Some things are OMG, others are WTF, most are somewhere inbetween. Here’s the OMG-WTF Spectrum to help you sort things out precisely.

New Era Cap has a fun Flash RIA for designing your own baseball cap. It’s also a contest and if your design wins, they’ll manufacture the cap (there goes that crowdsourcing again. lazy bastards). Anyway, if you really want to trick out your design, you can download PSD and AI templates and go to town.

Picture 1

Speaking of RIAs, Sitepoint has the 18 Coolest AIR Apps for Designers.

The Graphics Fairy has a free vintage (Victorian) clip art and a fun idea/project for the kids, making a game of concentration out of your favorite graphics. My kids would probably prefer the Creative Suite icons…or SpongeBob.

Smashing Magazine has the A-Z of Free Photoshop Plug-ins and Filters

Tutorial Lounge has 25 Astounding Typography Tutorials.

Deke McClelland is posting a Top 40 Photoshop Features Countdown over at Lynda.com.

Now that people have had a chance to use Flash Catalyst, they’re starting to uncover some glitches in the Creative Suite-RIA connection. I stumbled on an interesting post about gradient fidelity and FXG generation tools.

Inkscape is a free, open source vector graphics tool (that I haven’t had a chance to play with yet). If anyone has tried it, please let me know your experience and opinion of it.

Divine is a tool that gives you the ability to convert Photoshop documents into WordPress themes. Sounds interesting. too bad it’s PC only, or I’d be trying it at this moment.

Digital Photography School has a basic tutorial for how to use textures to enhance photographs. Very simple technique that can yield great results.

Finally, after spending the better part of a weekend like a dog chasing my digital tail, I posted the Top Ten Reasons to Quit Out of InDesign and Call It a Day (or Night). Know when to say when, my friends.

That’s it. Till next time, be well, and if a birther jumps out of the bushes and demands to see your paperwork, hand ’em one of these.

Announcing: Publicious To Go!

I know in this day and age, no one is disconnected from the Web for longer than they can hold their breath. Still, I have heard from some people that it would be nice if Publicious content were served up in a PDF package, for viewing offline or just sans browser. Being the media-agnostic guy I am, I heard and obeyed. So now you can get Publicious To Go. Just pull up to the drive thru and grab yourself 18 pages of the tastiest publishing tech content anywhere.

You can download either the “Big Gulp” (48.7 MB), which contains an awesome bonus Easter egg, or the “lite” version (3.67 MB). Both versions have the same Publicious content.

Publicious To Go, vol. 1 July 2009 (lite version 3.67 MB PDF)

Publicious To Go, vol. 1 July 2009 (with Easter egg 48.7 MB PDF)

Picture 12

Enjoy!

Publicious Links: The Whiteboard Massacre Edition

Some time ago, I was walking to work along one of the seedier streets in Boston, and passed by an alley which was the scene of utter devastation. I wanted to turn away from the carnage, but my eyes were glued to the horror before me.

There, lying against the grimy graffiti-covered bricks was a pile of…discarded whiteboards. But discarded is not the right word. These whiteboards were not discarded. They were murdered. Ripped from the walls (screws and chunks of drywall still hung from the hooks) and destroyed. Crushed. Smashed and torn. Stomped into oblivion. Thrown from the windows above. Someone had even impaled one of the whiteboards on its own metal frame.

Yes, this was a rage killing. A whiteboard massacre. Al Capone’s hitmen had nothing on the perpetrators of this crime. Somewhere, there is a group of middle managers with their fingers stained red with dry erase dust that just won’t wash off.

I tried to picture the scene of the crime: what kind of a presentation could be so horrible and offensive, so endless and tiresome, so stupid and dull, that the enraged audience rose up out of their swivel chairs, tore the whiteboards down, and stomped them to bits? I closed my eyes and saw the melee. Muffins and bagels were trampled into the carpet like innocent bystanders. Handouts flew through the air like frightened chickens. The walls of the meeting room were scalded with Starbucks. A venti vendetta.

The presentations were still on the whiteboards, though the violence had left them fragmented, unintelligible hieroglyphics. All I could make out were disjointed circles and arrows, dates and dollar signs, and a few three-letter acronyms.

Mind you, I have been in meetings where the thought of “getting medieval” has crossed my mind. But I never got above an angry doodle. Though I once rolled my eyes so hard that I hurt them. Perhaps our muffins were laced with sedatives to gain our acquiescence.

So to those dearly departed whiteboards, who could not be blamed for what someone presented on them, I dedicate this week’s links.  And to you, dear reader, may you never come up with an idea that gets stomped. Literally.

Photoshop Roadmap has a boatload of tips, tricks, and tutorials (OK, 64 to be exact) that will keep you busy for a while.

Not to be outdone, Web Design Ledger has 22 Adobe Illustrator tutorials.

Seattle Social Media Examiner has a review of 12 Twitter Desktop Clients.

The New York Times (are THEY still in business?;) has an interesting interview with Adobe CEO Shantanu Narayen.

Our awesome InDesign Guru Down Under, Cari Jansen has a short and sweet tip for Photoshop masking screenshots.

Gizmodo has a pretty funny Photoshop set of Totally Impractical Gadgets. It kills me that I never have time to play like this.

Core77 is an industrial design magazine/website that’s chock full of inspiration and information.

Type in Photoshop: Good or Evil? I tend to think evil, but it’s not going away anytime soon, so you might as well be good at it. Check out Sitepoint’s 5 Type Tips for Photoshop.

Sensacell is a company selling “modular sensor surfaces” I call them Giant Pixel Fun Factories. Imagine painting a mask in Photoshop with your hands, using pixels as big as your head, and you’ll get the idea. Or just watch the video. .

DesignFreebies.org has more resources than you can shake a creative stick at.

Adobe is continuing to embrace Open Source as a path to glory, releasing TLF (Text Layout Framework) and OSMF (Open Source Media Framework) to the world.

Graphics-Illustrations.com has yet another smorgasbord of resources for Illustrator and Photoshop. You’ll be so busy collecting all these goodies, you won’t have any time to use them.

While you’re at it, you might as well collect some of those oh-so-trendy painting with light brushes for Photoshop.

See you next time, kids. Till then, if you see any flying whiteboards, duck!

Publicious Links: The Parallelepiped Edition

Had a “whoa” moment a little while ago. Whilst taking a deep dive into Adobe history and technology, I came across an article on the math behind Bézier curves. If you’ve ever used any of the Creative Suite apps, you know what these are. They’re the edges of objects you shape by pulling little control handles attached to the ends of lines. You can draw pretty much any shape by varying the number, length, and angle of the control handles.

I’d known for many years about the man who invented these curves, Pierre Bézier. He was a French engineer who used them to design precisely manufactured auto parts for Renault. They also come in quite handy in computer graphics. But what I’d never seen before is the control handles in the context of the 3-D shape they describe: a parallelepiped. Here’s the article that blew one of my 100 amp geek fuses. What amazes me is that I never realized how I was in effect, pulling and pushing these control handles in three-dimensional space. Hence the “whoa.” You are warned, there is math involved. If you ever wish you could play with Bézier curves in real life, you can, and probably already did as a kid, with string art.

I’d be remiss to be talking about vectors, without mentioning the VectorBabe, Sandee Cohen. You may know she’s the author of The InDesign Visual Quickstart Guide by PeachPit Press. You may not know she recently launched a blog called From Design to Print to augment her book of the same name.

Sumo Paint is another “whoa” experience. It’s a free, web-based painting application with an interface so full-featured and well-executed, you won’t believe it. Makes you think you could create anything with Flash.

Sixrevisions.com has an awesome list article on 25 Excellent Typography Tools for the Serious Designer. Silly designers, you can click the link, but don’t let me catch you goofing around. No funny business.

While you’re at Sixrevisions, also check out another list: Ten Unusual Places to Get Design Inspiration.

Thenextweb.com has an entertaining man-in-the-street video, produced by Google wherein the question posed to the public is “What is a browser?” How horrified you are at the answers = how much of a geek you are. Personally, my favorite is the WAY over-caffeinated lady who says, “I use the Yahoo!”

Occasionally, we are reminded the world is more than pixels and prepress. You can show your support for those protesting the election in Iran by changing your avatar.

Speaking of the Iranian election, I don’t know if it was rigged, but I do know that the government needs to spring for a few of Deke McClelland’s Lynda.com Photoshop videos. Because, as BoingBoing said, Ahmadinijad Sucks at Photoshop.

You can’t get Flash on the iPhone, but thanks to AIR, you can get the iPhone in Flash. Desktop iPhone is an AIR application that simulates the iPhone on your desktop. You can even make phone calls with it.

Drupal is everyone’s favorite open source CMS, n’est ce pas? RefCardz has a free Guide to Getting Started with Drupal.

MarkLogic is offering another free eSeminar for publishers. This time the topic is Three Ways To Innovate: How Smart Publishers are Thriving Now. Count on a lot of “XML is da schizznit” rap.

Finally, Meninos is at it again, making me lust after geek merch. This time it’s Illustrator and Photoshop palette, er, panel magnets. No geek fridge should be without ’em.

Publicious Links: The Father’s Day Edition

So Father’s Day is less than a week away and you’ve procrastinated once again. What are you going to get the old man? Fear not, Publicious is here to help. We’ve got you covered. Provided your dad is a publishing technology geek, who loves free online goodies. Otherwise, you’re on your own.

Let’s face it, he probably doesn’t want a tie. Buuuut, if he’s a CMYK-D.A.D., he might fancy a halftone tie.

You can come up with your own tie patterns if you read my latest post on InDesign Secrets, Pattern Swatches.

How about a portrait of pop? All the cool kids (and most of the geeks) have jumped on the “drawing with type” bandwagon. If you can’t spare the time to pick just the right glyphs for dad’s eyebrows, use the iPhone type drawing app.

If dad’s a type maven, head straight to CreativePro, as Pariah Burke’s done an amazing job tracking down 103 free fonts.

You can’t make dad rich, but you can get him a rich internet application. Adobe’s announced that the AIR framework has been downloaded 200 million times by people installing RIAs. So AIR Nation would be the 6th most populous on Earth, after China, India, the US, Indonesia, and Facebook. TechCrunch has the details and links to some of their favorites.

Dad’s hair thinning? Forget Rogaine. Get a new hair brush. Not the plastic kind, the Photoshop kind. So you can draw Rapunzellesque locks on Pop.

If dad’s out of shape? No problem, download hundreds of custom shapes for Photoshop.

Speaking of Photoshop, take a minute and read the story of Photoshop’s two dads, the brothers Knoll. You must click this link, if only to see the very first Photoshop icon. I am making a t-shirt with that if it’s the last thing I do. I bet a lot of kids won’t even know what it is.

If you were ever a fan of the comic strip Calvin and Hobbes, you must remember the ones where Calvin showed his dad charts and graphs indicating the steeply declining popularity of dad’s rules. Well, Calvin was no dummy. He automated the making of those charts, with XML data fed into Illustrator.

Finish off Father’s Day with a treat. Cut dad a thick slice of pie a la mode–blending mode, that is. Digitalartform has one of the most thoughtful (and useful) pieces on blending modes I’ve ever read.

Pub Links: The Play Ball Edition

Ah, springtime in Boston. The last remnants of dirty snow cower in the shadows near big box parking lots. The Emerson girls are trading in their UGGs for flip-flops. And with the first pitch at Fenway, the looooooooooooooooooong winter of ’08–’09 was finally, officially, over ’round these parts. Now ladies and gentlemen, boys and girls, introducing the starting lineup for the 2009 Publicious GREP Sox.

Batting leadoff, and playing centerfield, O’ReillyMaker lets you customize your own version of those iconicly weirdo book covers.

picture-3

Batting second, and playing shortstop, a must-have iPhone app for fontgeeks: Bitstream’s What the Font? for iPhone. With it, you can go to the grocery store, snap a pic of a box of Cocoa Puffs, and WTF will tell you what typeface that crazy rooster has been dancing in front of lo these many years. I think it’s HelveticaBlackExtraCuckoo.

Batting third and playing second base, Squidspot’s Periodic Table of Typefaces.

Batting fourth and playing first base, David Pogue’s blog post on landscape vs. portrait orientation for PDFs. Touches on a lot of issues of readability and design.

Batting fifth, the designated hitter, the story of how the InDesign spell checker caused a controversy that lead to a newspaper recall. Actually, I think it was probably the person using the spell checker. But fine, throw ID under the bus. It can take it.

Batting sixth and playing left field, Apple and Adobe: The Odd Couple. Steve Jobs has to be Felix. Who at Adobe would be Oscar?

Batting seventh and playing right field, the Cut & Paste Digital Design Tournament in Chicago.

Batting eighth and playing third base, Adobe and Facebook getting social.

Batting ninth and catching, an anagram maker. Some of my faves:

Helvetica = A tech evil

Adobe InDesign = bondage inside, deadening bios, disdain begone

Publicious.net = bionic pustule, polite incubus, unlit poi cubes.

And the starting pitcher, THE greatest Looney Tune of all time: Baseball Bugs.

Lunchtime Links: The Bailout Bonus Edition

Now that the corporate malfeasance has been dealt with by a powerful surge of re-branding, AIG can go back to standing for “anchored inline graphic.” Whew! For a minute there I was worried we were all screwed. At least now the printers will be happy with all the millions spent on new business cards, stationery, signs, etc.

I just posted a way of using GREP styles with Preview in InDesign to play and learn GREP with fewer tears and gnashing of teeth.

A few other popular GREP reources:

Master Yoda was actually speaking of GREP when he famoulsy croaked, “Do. Or do not. There is no try.” He also said of Peter Kahrel’s GREP in InDesign CS3, “A better $10, you will not spend, my young apprentice.”

BBEdit’s GREP tutorial

JetSet Communications Adventures in GREP.

The InDesiger’s Undocumented Bit of GREP Gold.

GREP-free links

This summer Montreal will play host to the XML alpha geek community when the Balisage 2009, conference hits town. Montreal, summer, XML, oui, oui, oui! Anyone interested in being a speaker must submit a paper by April 24th. Ahem, Mr. Damitz, I’m looking at you…

Counting human beans: maybe the AIG bonuses wouldn’t have happened if the execs’ performance had been subjected to this kind of scrutiny.

If you like your graphic design preserved with a good dose of sodium benzoate, check out the magnificent decontrstuction of Pepsi’s new look. at Before&After.

NCAA, meet PDF: in Adobe’s Ultimate Tourney Guide. (Acrobat 9′er required). You only have to pay for it if your picks all lose. Call it a virtual vig. 😉

Lastly: Sherman, set the Wayback Machine for exactly five years ago. When Adobe was touting the new CS as the most important box of software you’d see for the next five years. Guess they didn’t see the fact that in five years, there wouldn’t BE any software in boxes. They were clearly living in the past. If the cloud people have their way, in five years, there won’t be any software on my computer.

See ya, kids. I’m off to collect my bailout bonus: a bowl of Ramen.

One Tweet Over the Line

Or maybe two.

I resisted Twitter for a while because I suspected it would amount to enforced ADD and suck up large chunks of my time like a cosmic wet/dry vac. Eventually, I tried it and…I was right. Still, I love Twitter. It has enormous value (and potential for more), and it seems to be where the action is. So I have imposed a modicum of self-discipline and made a Twitter schedule for myself, and only check it a couple times a day. I suppose this defeats some of the purpose, but it suits me. If you are either the Master of Multitasking, or have the ability to tune out a constant data stream, you might find value in TwiterFox, which runs Tweets in a side panel of your Firefox window.

My problem is, I am interested in every tip and trick out there. How to paint photo-realistic onion rings? Cool. Ink jets that print on banana peels? Gotta see those. A set of “salad bar sneeze” brushes for Photoshop? Never know when I might need those.

Of course there are much more practical tips and tutorials, free for the following on Twitter.

My favorite new “follows” this week:

Layers Magazine (How-to make everything with Adobe tools)

NAPP News (National Association of Photoshop Pros).

Kodak Digital Print (Kodak’s Graphic Communication Group)

All are very active and offer lots of quality links.

Try to Tri-fold Correctly

Mike was nice enough to mail me a crowbar and my postal carrier (a rather awesome woman named RoJean, actually) was nice enough to apply a little bit of leverage once it arrived so I could crawl out from under that rather heavy load. And the timing was perfect since my cats had eaten through the supply of potato chips and were starting to eye my toes. *shudder*

But while I was under that looming hunka heaviness, I thought back on how my life has changed since I started doing page layout work for a living. I’ve been fortunate to work in a couple of different industries, including a service bureau that honestly felt like a Kinko’s-style copy center with nicer carpet. I punched and drilled and bound and proofed and pdf’d my little heart out. And while I recognized that most of our clients were administrative assistants who had to figure out how to get something printed, I hated them for using Excel to create posters and Powerpoint to create banners. But, I learned a lot at this job and a lot of what I learned was what NOT to do. It was at this job that I realized that there are a fair number of websites with introductory information and thanks to great Google-foo (If I could have a black belt in this I totally would!) I can usually find more information about my more obscure and advanced needs on the internet. But what is lacking, and what I’m *obviously* geekily interested in, is transitioning users from having the basic knowledge of how the tools work and making it possible for them to use those tools with slightly better practices to create files that work better and cleaner. And there are limitations to what you can get some pieces of software to do (personally I’d love to see Adobe completely rewrite the Office suite of products), but with a little creativity and finger-crossing you can often get something beautiful with crudely made tools. So not only am I hoping to write more often about some great ways to use InDesign better (to keep Mike from mailing me a wrecking-ball), but I also want to exorcise some of my previous-life print demons and share some information that many mind helpful.

One of the most commonly printed promotional items that this previous job printed was the tri-fold brochure. A tri-fold brochure is a really fancy way of saying a piece of paper that has been printed on both sides and then folded into thirds. So if you’re going to put together one for say, oh maybe a small accessories company, you’d probably just start with a basic InDesign document set up like this:
threecolumn1
to get a page that looks like this:
threecolumn23

1p gutter gives you room to fold the brochure without having anything important touching the fold line. The p3 margin keeps anything important 1/4″ away from the edge of the paper which should take into consideration most color copiers gripper edges. I’m assuming that you’re planning on having your brochure printed on letter-size paper on a standard color copier. If you’re getting your brochure printed on a more traditional press, or if you’re planning on having your items bleed off the edge and get trimmed to size later, then these limitations won’t matter. But I’m going to assume this is getting printed on the cheap.

However, what this very basic setup doesn’t take into account is the “turn” of the paper. If you’re going to have a piece of paper folded and then folded again, there is an extra piece of paper in the way of permitting your brochure to fold flat, and its even more noticeable if you’re using a sheet of 80 pound coverstock. Now if you take into consideration that the paper is getting folded by a machine and that if the machine isn’t calibrated perfectly, the inner-most folded flap could be just a wee bit wider so when the other fold happens you get flap interference that results in your inner-flap getting crinkled as it goes through the folding device.

But thankfully there is a very easy to prevent this. All you have to do is make three even panels, and then make the panel that gets folded in 1/16″-inch more narrow. You can either pay to have that narrow strip trimmed off your paper (but we’re going for cheap, right?) or you can divide that 1/16″ by two and add 1/32″ of an inch to the other two panels. No matter your paper width, your brochure formula looks like:
Panel 1- (front panel): 1/3 of the paper length + 1/32″
Panel 2- (back panel): 1/3 of the paper length + 1/32″
Panel 3- (inner panel): 1/3 of the paper length – 1/16″

If you’re going to be using letter-size paper, your panels look like this (converted to decimals, instead of fractions):

Panel 1: 3.67 + .03125 = 3.698
Panel 2: 3.67 + .03125 = 3.698
Panel 3: 3.67 – .0625 = 3.604

And if you think this little bit of extra math is so not important, then keep in mind that your print-shop will remember that they had to do extra work to your file last time so next time they’ll charge you more to make up for it. Or, your client (the accessories company) might decide that since your brochure had crinkled pages, they’d be better of finding someone else to layout their “really simple” brochure. Trust me that paying attention to the smallest of details will set you apart from the mass of people who don’t. I always, always, always recommend calling your print-shop and telling them what you’re getting printed and ask if they have any requirements.

So, now that we know what our brochure panels should be set to, what is the best way to set guides so we don’t have to draw guides and rules? Unfortunately the Margins and Columns option (shown in the first screenshot above) will no longer work for us since our columns aren’t even. So draw a ruler guide and make the X-location = 3.698. Copy the guide, paste in place, and type +3.698 into the x-location box so it reads
<b>3.698+3.698</b>. If you haven’t yet figured out that you can do basic math in these boxes, give it a shot.

Hit return and you should now have two guides on the page. This page is now the inside of your brochure. You’ll need to create another page to be the outside of your brochure. Since the last panel of your first page will be the first panel of your second page, you’ll create the panel widths differently. Draw a ruler guide and position it at 3.604 in the X-location. Copy the guide, paste it in place, and add 3.698 to position the second guide correctly.

You now have a very basic skeleton of a brochure template. And this setup is perfect if you know that the folding capabilities of your bindery or print shop is great and you can have full-color bleed go directly to the fold-line without it going over. However if you’re not sure about the folding accuracy of your final product, here are a few suggestions.
* If possible keep the inside of your brochure having no background fill in any of the columns. Think of it as one piece, instead of one piece divided in three.
* If you have to have solid fills of color, keep the fill 1/4″ from the outside edge of the paper and at least 1/8″ from the fold-line. This will prevent you from getting a sliver of your front cover bleeding into your back cover.
* As tempting as it is, try to not make the text and art on your front and back cover perfectly centered. If it is centered perfectly you’ll see exactly how badly the folding was. Try to keep the imagery and text balanced, but not even.
• Or, keep any items that need to be centered and as close to full-bleed as possible, at least 1/4″ away from the edges of the panel. This should keep you from getting a badly folded brochure that makes your panel look really off-kilter.

So if you’re really unsure about the quality of the final folding (keep in mind that your sample is most likely going to be folded by hand and therefore perfect), and you want your template to take this into consideration, here is a simple way to alter your template to create a “no ink zone” in the fold area.

Draw a line that overlaps your guide perfectly. In the stroke palette, change it to be .25″ wide. You know have a very wide stroke that you can make any color that makes you happy. Keep in mind that if you want to duplicate this line and move it to overlap your second guide, you should have the center square of your “reference point” chosen. Otherwise, the left edge of your guide will align if you have the top-left reference point chosen. And as we’ve proven, 1/32″ can make a difference in your final product. I suggest putting these strokes on a separate layer and setting it to be a non-printing layer.