InDesignSecrets LIVE!

Hello Cleveland!

And Austin! And Detroit, Minneapolis, and Secaucus, NJ!

These cities are the first announced stops on the InDesignSecretsLIVE! 2010 tour.

Click the image to go to InDesignSecretsLIVE for details.

Also on InDesignSecretsLIVE, you’ll find information about the single biggest, coolest, most awesome InDesign event of the year: The InDesign Print and ePublishing Conference. This is going to be absolutely sick. And by sick I mean ridiculously fun. Here are some of the details:

Print and ePublishing Conference

Seattle, Washington USA
May 12–14, 2010
Join the world’s top InDesign experts and the Adobe InDesign team, May 12-14 in Seattle for the InDesign event of the year! Find answers and valuable insight on the topics publishing for eBooks, print, interactive documents, and more! Be inspired by fresh ideas and new products. Includes 1-day pre-conference tutorials, then 2-day multi-track conference.

Not your typical InDesign Conference

Founded by world-renowned InDesign experts David Blatner and Anne-Marie Concepción, and dedicated to the proposition that InDesign professionals deserve a great learning experience, the Print and ePublishing Conference brings together over a dozen of the leading InDesign experts minds for three days of non-stop inspiration and education!

Topics include:

  • InDesign CS5: What to Expect
  • Boosting efficiency with InDesign’s automation features
  • Best practices for a cross-media workflow
  • Creating and managing ePub and Kindle documents
  • Working with Photoshop, Illustrator, Dreamweaver, and Flash
  • XML, XSL, and You

Speakers include:

  • David Blatner
  • Anne-Marie Concepción
  • Russell Viers
  • Rufus Deuchler
  • Mordy Golding
  • Michael Ninness, Group Product Manager, Creative Suite
  • Chris Kitchener, Senior Product Manager, InDesign
  • Olav Martin Kvern
  • Diane Burns
  • Keith Gilbert
  • Claudia McCue
  • Mike Rankin
  • David Creamer
  • Gabriel Powell
  • Colin Fleming
  • Pariah S. Burke
  • James Fritz
  • Adobe Engineering Team
  • Steve Jobs
  • James Cameron
  • Lady Ga-Ga
  • Chewbacca
  • President of the United States, Barack Obama
  • Marcel Marceau
  • The Rockettes
  • The ghost of Jimi Hendrix
  • and a special keynote address by Samuel L. Jackson

OK, I may have gotten a little carried away there somewhere after the Adobe Engineering Team, but you get the point. It’s going to be awesome. And yes, no joke, I am going to be speaking there too. And who knows, maybe we can channel the ghost of Jimi to give us some GREP tips on his guitar. See you in Seattle!

Why Would You Want Be Adobe Certified?

I’m baaaack. After an extended cyber-hibernation, I’m back on the Publicious beat, and hoping to make this blog better than ever in 2010.

Recently, I received a comment on my last post about the ACE ebook asking, “why would I want to be an ACE?”

Excellent question! And one worthy of a detailed answer.

To become Adobe Certified, you have to devote a significant number of hours of preparation and study when there are probably many other things you’d rather be doing. Then when you’re done studying, you have pay $150 for the privilege of subjecting yourself to a rigorous test. Why would any sane individual do this?

Before you even look at the testing objectives, you should have some good answers to this question. That’s why I devoted a chunk of the first chapter of the book to answering the “why” question. Here’s an excerpt:

Professional Rewards

1. Shared Branding When you become an ACE, you can put the Adobe brand to work for you. Adobe has worked hard over the years to build a brand that is synonymous with excellence in technology, graphic design, and cross-media production. PDF, PostScript, and the Creative Suite are respected worldwide. So much branding goodness is tied together in that red A. One of the benefits of being an Adobe Certified Expert is that you are given permission to use the Adobe logo. If you’re in business for yourself, you can put the ACE logo on your business card, website, and other promotional materials. People recognize Adobe, and the use of the Adobe logo lends instant credibility to you.

2. An Asset in the Job Hunt In a competitive job market, you want every tool at your disposal to get and keep the attention of prospective employers. In a stack of resumes, certification might be the difference between “keep” and “toss.” It also gives you something to smile about and highlight in an interview. Obviously, certification
is no substitute for years of industry experience and an impressive portfolio, but it complements those assets and adds another detail to your story of why they should hire you.

3. Attention From Your Current Employer If you’re seeking a promotion, or even just trying to stay employed in a tough economy, you must continuously develop your professional knowledge and skills, and demonstrate them. Getting certified is a very “show-me-don’t-tell-me” kind of thing. You can’t fake it. You can’t get by on reputation or luck. You have to earn it. Being thought of as someone with the initiative to take on a challenge and the chops to pull it off can only enhance your value in your boss’ eyes. You can proudly post that certificate in your workspace as a bit of personal advertising. You may find that your opinions carry a little more weight and you become the “go to” person when it comes to all things InDesign.

Personal Rewards

1. Confidence and satisfaction There is nothing like the confidence that comes with knowing what you know. Work approaches something more like play when you know all the tools in your toolbox. You can build new projects that are fundamentally solid right from the start. When changes are needed, you know how to make them happen smoothly and efficiently. If big problems occur later on, you’ll know the best way to fix them.

2. It’s fun! I know some of you are thinking, “Fun? Are you nuts? You have issues.” Be that as it may, hear me out. I think it’s fun to devote yourself to a large and difficult
task, meet it head on, and succeed. I am assuming you want to get certified, and no one’s put a gun to your head. I’m also assuming you don’t find InDesign impossibly tedious or difficult, and that you actually like sitting in front of a computer and making stuff. In other words, you’re a geek like me. If that’s the case, then yes, there is an element of fun in this.

3. Revenge Revenge? Yeah, sure, why not? Ever been made to feel a fool by some nasty über-geek because you didn’t know an obscure bit of digital trivia? If you study for and pass this exam, you will be able to throw a bucket of cold knowledge on the Wicked Geek of the West, who will disappear into the floor shrieking, “I’m melting! Oh, what a world! Who would have thought a good little geek like you could destroy my beautiful wickedness?” Or you might just get a grudging nod of respect.

But you can always hope for the melting.