I was shopping in Target (it’s pronounced Tar-ZHAY) this weekend, getting a typically thrilling assortment of toothbrushes, socks, batteries, and gum. And then I saw this shirt. I felt like Gmail had crossed over into my real life and was placing “targeted” merch in front of me. Was it publishing geek day at the mall? Dunno, but I bought the shirt. Definitely wearing it next time I do a Photoshop training. And next Saturday, I’m going to the shoe store to see if I can score some DocBook Martens.