A few books caught my attention enough to being ’em home from the ‘brary this week.
First up: PR 2.0: New Media, New Tools, New Audiences by Deirdre Breakenridge
I am a little skeptical, since the Web moves so fast, and this book was published a long time ago—2008 for goodness’ sake! Put it this way, Twitter doesn’t show up till page 245, and there’s no index entry on hashtags. Actually, I fear that Twitter is already being diminished by marketing types, so maybe it’s a good thing. Anyway, I like the topic.
Random quote: “…we need data that shows how people are connected. Online social networks, blogs, mobile phone call records, e-mail servers, patent databases, and co-publishing databases are typical data sources that have information about how people are connected. We take this data and apply proprietary algorithms to create social network maps and indices.”
*WTH? Is wiretapping now a marketing tool?
I probably won’t have time to do a proper review, but I’ll at least do the commuter’s skim and post my notes.